AI decisioning for retail customer value

Turn customer data into revenue you can prove.

Tailo's AI decisioning layer sits on top of your loyalty, CDP and CRM stack, personalises every communication at the individual level, and measures the incremental revenue it drives — not just engagement.

Book a demo →See the proof

Sits on your existing stackMeasured against holdoutsTies back to the P&L

What it does

A decisioning layer that turns data into provable revenue.

Reads your data

Connects to the CDP, loyalty platform and CRM you already run — no migration, no new system of record.

Decides per customer

AI chooses the next best action for each individual — who to reach, what to offer, when — instead of hand-built segments.

Proves the uplift

Measures incremental revenue against holdout controls, so every campaign ties back to the P&L.

How it works

Decisioning, one customer at a time.

For every individual, Tailo reads the signals, forms a hypothesis about what they actually need, then picks the single offer with the highest predicted uplift.

Read the signals

Behaviour from the stack you already have.

Customer #48213

Returning · price-aware

WebsiteViewed acne & blemish products 4×

Email / SMSOpens skincare tips, skips promo blasts

PurchasesBought a cleanser — no moisturiser yet

→

Form a hypothesis

AI infers the situation behind the signals.

AI hypothesis

Likely managing acne-prone skin — early in a routine, and watching price.

Mission: clearer skinConfidence 0.86

→

Pick the next best offer

Highest predicted uplift wins.

Ranked by predicted uplift

Acne routine bundle + free sample

+9.2%Sent

Restock reminder + skin tips

+4.6%

20% off sitewide

+2.1%

Loyalty points nudge

+1.3%

The best of 10 candidate NBOs the model generated.

Proof

What teams we worked with are seeing.

+32%incremental revenue vs. matched control

-18%discount waste in 4 months

2.4×more reliable than attribution reporting

Built by a team with experience at retail & ecommerce brands across Europe, Middle East, Africa and Asia.

AI product demos & lead qualification for B2B SaaS

Turn passive visitors into booked meetings.

Tailo runs interactive AI product demos, asks the right qualifying questions, and automates lead qualification — so your best-fit prospects book a meeting while they’re still excited.

Book a demo →See how it works

Always-on, 24/7Qualifies in conversationRoutes to a booked meeting

Live demo

Try Tailo on a live demo.

This is the experience your visitors get — a guided micro-demo that qualifies and books a meeting, right in the chat.

Tailo turns your website into an interactive sales representative — running personalised micro-demos, pricing walkthroughs and qualifying conversations, around the clock.

The problem

Most demo-ready visitors leave before they ever talk to you.

Forms make people wait

A "request a demo" form turns peak intent into a queue. Many of your best-fit visitors won’t wait for a callback.

Static pages can’t answer

The one question blocking the deal goes unanswered, so visitors bounce instead of booking.

Reps drown in triage

Sales burns hours qualifying low-fit leads by hand, while high-intent prospects go cold.

How it works

Every visitor gets a demo. Every good-fit lead gets booked.

Collect business email

A work email unlocks personalisation for that visitor — optional and progressive.

Enrich the persona

Tailo enriches the visitor with role, company context and intent signals.

Show relevant content

Surfaces the proof, messaging and demo paths matched to that persona.

Convert in-app

Books the meeting right inside the embedded interface — no redirects.

What it does

An interactive sales rep, built into your pages.

Interactive product demos

Personalised micro-demos and walkthroughs each visitor can drive themselves.

Automated lead qualification

Scores fit and intent in real time and routes high-intent leads to sales.

Smart qualifying questions

Asks about budget, timeline and use case the way a great SDR would.

In-chat meeting booking

Books meetings inside the conversation — no forms, no redirects.

Behavior-based conversion

Reacts to what a visitor does on the page to move them to the right next step.

Company-aware personalisation

Tailors the experience to the visitor’s role and company context.

Why it’s different

Not a chatbot. A page-aware, intent-driven demo.

A generic chatbot

–Waits to be asked, then answers generic Q&A
–Same script for every visitor
–Hands people a form and hopes they fill it
–No idea who’s visiting or what page they’re on

Tailo

✓Page-aware and intent-driven — runs guided demos
✓Personalised to the visitor’s role and company
✓Qualifies and scores in real time, then hands off with full context
✓Books the meeting in-chat while intent is high

ROI calculator

See what Tailo could add to your pipeline.

Monthly traffic

Visitor → demo booked%

Demo → customer%

ACV i$

✦ Tailo AI effect

Lift from Tailo i11%

8%15%

Added revenue / year

$160K

from a +11% lift with Tailo

Demos booked / mo

New customers / yr

146

Baseline → with Tailo (annual)

$1.46M → $1.62M

Illustrative, based on your own inputs — not a guarantee. Actual results depend on traffic quality, product and offer.

Integrations & setup

Embedded on your pages. Live in days.

Tailo sits on your existing site and pushes qualified leads — with only the data you approve — into the tools your team already lives in.

Your website & pages

CRM

Slack

Go live in days, not weeks

Security

Safe for production from day one.

Encrypted connections

Data moves over encrypted channels end to end.

Controlled data sharing

Only the information you approve is sent to your CRM or Slack.

Optional email capture

Progressive capture — visitors share details only when it adds value.

Fast, guided onboarding

Configured around your product, ICP and goals — live in days.

FAQ

Questions, answered.

It uses AI to run personalised, interactive demos for website visitors without needing a rep on the call. Tailo qualifies leads through the demo conversation and books meetings automatically.

Tailo analyses visitor behaviour, asks smart qualifying questions about budget, timeline and use case, and scores leads in real time — surfacing high-intent prospects and routing them to sales with full context.

Yes. Instead of waiting for form submissions, Tailo engages visitors proactively with interactive demos and captures lead information naturally through conversation.

No. Tailo qualifies and guides visitors, then hands high-intent leads to sales with full context. It reduces manual work and improves lead quality.

Tailo is page-aware and intent-driven. It runs guided demos, asks smart qualifying questions and moves users toward the right next step — not generic Q&A.

Most teams go live in days, not weeks. Tailo is embedded on your pages and configured around your product, ICP and goals.

Email capture is optional and configurable. With progressive capture, visitors only share details when it adds value.

Yes. Tailo uses encrypted connections, controlled data sharing, and only sends the information you approve to your CRM or Slack.

Pricing depends on traffic, pages and integrations. Contact the team for a tailored quote based on your setup.